By Prisha Gupta
Your company has created a fantastic product or service. It has features that will blow the minds of your audience away, and you know that your product is in demand!
Now what lies ahead is building a marketing strategy for your brand, which will mean identifying who your consumer is. Your target market is the intended audience or consumer who will buy your product. It is essential to know what your consumer wants out of a product, and if they have enough information to make the purchase.
Market research will help you define the target audience for