Firms are keen to set up their own small business podcast to bolster their brand and take advantage of the medium’s exponential growth.
According to 2019 figures from Ofcom, around 7.1m people now listen to podcasts each week. That breaks down to one in eight people which is a 24pc increase on the previous year. It seems that new audiences are still emerging – half of respondents have started listening to podcasts in the past two years. Regular podcast listeners consume an average of seven podcasts per week.
Three quarters said they’d listened to a podcast of a BBC