By Norm McLaughlin
Pay-per-click (PPC) advertising is a great way to get your product or service in front of potential customers. Both big and small business can benefit from this digital marketing strategy. For many it’s a successful and profitable strategy. However, other business owners complain that it just didn’t work for them. Here are five reasons why your PPC campaign is failing.
1. You’re Not Getting Enough Impressions
This means that not enough people are seeing your ad. If people don’t see your ad then your PPC campaign isn’t going to get you anywhere.
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