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Mobile marketing is the new wave of marketing that allows businesses to access their potential consumers at almost any point in their day. Due to the accessibility allowed to consumers by mobile devices of all kinds, businesses can now capitalize on the digital age in a more direct way then ever before.

Integrate mobile marketing into other types of marketing. Mobile works best when tied together with other things such as print, television, radio, and live performances. Make sure to integrate 2-D bar codes or quick response codes into your print to help drive traffic to your mobile site. You have endless opportunities.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most … Read more

RTS1JUBAIt’s definitely impressive — but it’s not quite “Big Brother” yet. REUTERS/Bobby Yip

The Chinese government is working to create a techno-authoritarian state powered by artificial intelligence and facial recognition to track and monitor its 1.4 billion citizens.

The government has big plans to have a ubiquitous surveillance network, leading the country to becoming the biggest market in the world for video surveillance — $6.4 billion in 2016, according to estimates from IHS Markit Ltd. China already has 170 million security cameras in use for its so-called Skynet surveillance system, with 400 million more on the way in the coming years.

Far from hiding its wide-reaching abilities from the public, the government has frequently touted its high-tech surveillance successes in recent months.

AFP/Getty Images

Last September, English-language state newspaper China Daily touted how police in Qingdao used facial recognition technology to catch 25 would-be criminals. In March, Beijing police began … Read more

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