A Few Good Visual Merchandising Pointers for Retailers
There is nothing better than encountering a clean building that has polished fixtures and a good outfit immediately when you walk into a store. It is said that at least 90% of the brain is visual and thus, it occurs that retail focuses on proper merchandising. Motivate customers to enjoy their shopping experience and and read more how to increase sales with these pointers which we share below.
Powerful store displays are where it all starts. A well-made and inspiring outfit on the mannequin draws the attention of shoppers who will look at it. While it could begin with the beautiful outfit on the mannequin, the whole store is an opportunity. Consider the floor’s layout. Is your store using the space to draw different clients to pick many pieces?
One of the most underused fixtures in the store is Gondola shelves. Even though gondola shelves are heavy, they might be customized with gondola shelving parts so as to use the space wisely. Utilize gondola shelves next to a powerful merchandising wall display to have more outfits and chances. For instance, maybe the mannequin has a beautiful blouse and trouser combo. Employ the gondola shelves to display these shorts which could go well with the blouse. On the other hand, you can display more casual pants which can match with the blouse.
Three is the magic number when it comes to visual merchandising. Merchandisers can work with asymmetry when they display in threes and add to the aesthetic benefit that such displays provide. Our attention span is affected subconsciously by asymmetry. You might notice in your shopping experiences that you tend to go to displays that include two tall mannequins and two shorter ones on either side. This is not done without a reason. Our attention is drawn by asymmetry to what is being displayed. Our brains naturally loves symmetry and hence when something is not symmetrical, we are drawn to it.
Light does a lot more than highlighting the details of a piece of clothing or accessory. A specific lighting will affect how we think and our mood. Retailers can use retail lighting to encourage sales by creating an atmosphere. As an example, some fixtures appear much better in a specific light. When you utilize back lighting; some products might appear to have a luxurious look. Ambient lighting will motivate customers to walk slower and enjoy the experience.
Instead of concealing the cost, attempt to put the price points in the product display. They are not a bad idea, and frequently, price points are what the customer is searching for. Display deals close to the front door attract shoppers into the store. To display the prices, use merchandising tactics. You can even put the price point of an expensive item at the front and center.