Daily Business

By Norm McLaughlin

Pay-per-click (PPC) advertising is a great way to get your product or service in front of potential customers. Both big and small business can benefit from this digital marketing strategy. For many it’s a successful and profitable strategy. However, other business owners complain that it just didn’t work for them. Here are five reasons why your PPC campaign is failing.

1. You’re Not Getting Enough Impressions

This means that not enough people are seeing your ad. If people don’t see your ad then your PPC campaign isn’t going to get you anywhere.

You may need to review

Employee health and safety is vital in your coronavirus risk assessment

As businesses start to reopen, the safety of your staff, customers and your suppliers is a priority. One of the first areas to address is your coronavirus risk assessment.

The government has published a series of eight guides to help businesses to reopen across key sectors.

We’ll delve deeper into how you conduct your own risk assessment to ensure that your business is COVID-19 secure.

When should I be doing a coronavirus risk assessment?

If you’re already trading, you need to do it now to prove that you’re working

RBS chairman Sir Howard Davies has called for the creation of a toxic bad debt vehicle for coronavirus loans

Banks are warning that small businesses will never repay up to half of the Bounce Back Loans that have been taken out.

Moreover, when this happens, the Chancellor should prepare for the collapse of hundreds of thousands of small businesses.

Three senior bankers have warned that between 40 per cent and 50 per cent of the 608,000 borrowers who have taken out £18.5bn of Bounce Back Loans could eventually default on the debt.

Although the Government has said it will guarantee

From August, small businesses will have to cover 20% of furloughed staff wages plus NI and pensions

As expected, Rishi Sunak has announced changes to the furlough scheme affecting small business.

• August: small businesses will be expected to cover national insurance and pension contributions of workers on the Coranvirus Job Retention Scheme. For the average claim, this represents 5 per cent of the gross employment costs the employer would have incurred had the employee not been furloughed
• September: businesses will have to cover 10 per cent of the wage costs of furloughed workers on top of NI and pension contributions.