By Supriya Khedekar
Market research is a common term in the business world today. Many small and medium enterprises (SMEs) still hesitate to adopt it. Many SMEs believe that market research can be affordable only to more prominent organizations, and they tend to ignore the importance of market research for their organization.
Though evolving technologies comes with a lot of benefits, they are disrupting traditional business practices and also posing challenges to SMEs to beat the competitive environment. The situation has arisen the questions on the survival of small businesses. Market research is one such tool that can be the