Day: March 25, 2020

The Most Important Part of Market Research

By Prisha Gupta

Your company has created a fantastic product or service. It has features that will blow the minds of your audience away, and you know that your product is in demand!

Now what lies ahead is building a marketing strategy for your brand, which will mean identifying who your consumer is. Your target market is the intended audience or consumer who will buy your product. It is essential to know what your consumer wants out of a product, and if they have enough information to make the purchase.

Market research will help you define the target audience for

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6 tips for cash flow management during the coronavirus crisis

As many small businesses shut up shop or adopt new ways of working during the coronavirus pandemic, many are struggling to grasp the package of support measures that had been made available by chancellor, Rishi Sunak.

Among the most significant developments over the past week was the announcement of a new Job Retention Scheme, aimed at helping employers to keep on staff, even if they have no work for them to do.

Employers who commit to keeping such staff on the payroll, can classify them as ‘furloughed workers’ and will be eligible for a grant to meet the cost of

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