Communication is very important in determining the interaction and relationships between people. The biggest role of communication is passing information from one person to another so as to make them aware of something, educate or even warn them of something. The modes through which information can be passed are by the use of graphical signs, wads or writings. Signage refers to the passing of information through the use of symbols, signs and graphic designs to a certain audience. There are many of reasons why signage is used and some of them are one people about certain things, create awareness and offer people directions. One cannot underestimate the function that signage plays and is as important as the other media of communication. Let’s consider some of the uses that make signage very important.
The primary purpose of any communication channel is to convey a message, and that is what signage does. The alternative form of community care shown other than using writings or spoken words is to use symbols. Communication is complete when there is feedback, and that is only possible if the audience understands the signs used by the sender. The forms of signage include drawn symbols or directly represented by the sender. Mostly, people do not solely use words but the follow up with signs. Signage, therefore, plays a significant role in making communication interesting.
To add on that, signs and symbols have often been used in providing directions. Sometimes you need help in locating certain facilities and roads. To solve this problem, signage has been used over time to help people instead of people doing so. These situations mostly occur on the streets when people need specific locations and directions. Different facilities have used certain specific signs over time that people have been conditioned to relate them with the particular institution. Hospitals, schools, churches and other facilities have specific signs that people can be able to look out for so that they find their directions.
Another essential function of signage is to provide signals. The most common places for this kind of function is the roads where road users are supposed to be warned about certain dangerous spots. Some of the spots that drivers and other road users are cautioned about include sharp corners, roles that are slippery in areas that have falling rocks. The importance of this is guaranteeing the safety of individuals using the roads.
Another function of signs and symbols is to give information about the products and services of a business. This has been exploited in the form of billboards, posters and other imagery forms that are aimed at creating awareness and reminding people of certain products and services.